Soundtrack Your Travel Brand
.jpg)
2R
About us
2Reds provides music solutions for travel companies. It was co-founded by experienced music industry professionals specialising in delivering creative solutions for the media.
​
Built on the simple premise that a wide variety of music should be available without the barriers-to-entry of fear of non-compliance, escalating costs and the length of time to provide new music to passengers.
​
Our simplified product offering makes your life easier, and no other product on the market offers the same features.
Services
Music Soundtrack
We curate playlists to suit your brand; whether by location, season, local holiday and festival, or simply the time of day.
Our partner labels comprise over 100,000 world class and fully-licensed tracks.
Licensing Compliance
Simple approach to licensing; all music is rights cleared to get music onboard your aircrafts quickly. We support your discussions with performing rights societies to ensure all music you use is compliant globally.
Transparent Pricing
Music licensing fees are based on aircraft and passenger sizes. Music curation costs are priced per album or playlist.
Music reporting for performing rights organizations is a periodic flat fee.
.jpg)
Licensing 101
There are two music rights associated with musical exploitation.
Mechanical reproduction
Music used in your services requires licenses to cover all aspects of the production, encoding and integration. Our content management platform ingests & manages music from our label partners. Copying the music to a digital device or physical media requires licenses to cover the duplication and reproduction rights.
Public Performance
When music is played in public or streamed to a personal device a licence to cover performance rights is required. Performing rights organizations serve as intermediaries between music creators and those parties performing the music by administering licenses, collecting royalties, and paying those royalties to the rights owners.
Solutions
Music from our label partners can be licensed for use throughout your customer's journey.
​
Check-in and Lounges
Music is a fantastic way to engage your customers by creating an atmosphere that helps them feel relaxed at the start of their journey. Adding a music soundtrack that is aligned to your brand will help differentiate your offering from other airline and your brand recognition.
​
Boarding / Disembarkation
We understand the importance of providing the perfect boarding music for your guests and onboard crew. We will work with you to create an atmosphere that enhances your guest’s travel experience as well as reflects your airline brand guaranteeing satisfaction of all of your boarding music requirements.
​
Seatback and Wireless
We will work with you to source music to lift your inflight entertainment which could help build loyalty, brand recognition and ultimately gain consumers. Our licences allow you to provide music to your passengers via the seatback systems or Wifi made available onboard aircrafts.
​
Marketing and Social media
Our flexible licenses with label partners can also deliver on music for your marketing campaigns across broadcast media and social platforms.
Soundtracks
Our fresh music catalogues built on a legacy of award-winning composers and artists who have helped connect brands and bring an emotional connection to thousands of people.
Destination Cairo
Relaxation
Evening Chill
Loungin'
Festive Fun
In The Summer Mood
